Rebalancing the Equation: Augmenting Advice and Powering Productivity
InvestCloud’s own Dan Bjerke was recently featured in WealthManagement.com’s 2025 Mid-Year Review talking about how AI is transforming wealth management.
By Dan Bjerke, President, Digital Wealth
The transformative power of technology has been on full display in 2025.
We’re witnessing an evolution that’s recalibrating how advisors utilize technology solutions, which are finally delivering on the promise to unwind the information overload that’s been crushing advisors in recent years. These same solutions catalyze hyper-personalization and hyper-automation that genuinely augments what an advisor does best: provide hightouch advice and service to clients.
Over the last few years, the wealth management industry has been slogging through a full-blown capacity crisis.
We see advisors who are supporting upwards of 150 clients, spending as much as 40% of every working hour handling administrative tasks. At the same time, they are fighting to make sense of outdated, fragmented data scattered across more than a dozen different tools and systems, many of which aren’t even integrated. Instead of being empowered, advisors and their clients become overwhelmed under heaps of data, much of it unstructured, unstandardized, and difficult to work with. As a result, advisors struggle to achieve organic growth because they don’t have the time to approach, onboard, and service new clients at scale.
But the Tide is Finally Turning
Advisory firms stand to benefit from the “high-tech, high-touch” revolution that’s taking place.
Historically, “high-tech” in wealth management was synonymous with “low-touch”: firms deployed technology to mass-produce standardized offerings for the mass-affluent and retail tiers, prioritizing scale over advice and personalization. Artificial Intelligence (AI) flips that script. Now, technology can extend “high-touch” experiences down-market and upmarket, enabling advisors to deliver advice and service to every client segment without sacrificing personalization and quality of advice.
Because AI magnifies poor data just as readily as accurate data, firms must first establish a single, permissioned source of truth before deploying intelligent agentic layers.
AI-driven agents proactively recommend portfolio adjustments in clear, natural language as markets move. Meanwhile, insights engines surface the single most actionable data point the moment an advisor opens a client record—whether it’s an investment preference or an upcoming life event. Real-time practice analytics benchmarks each book against a broad peer network, highlighting wallet-share leakage and impending fee compression. Smart meeting assistants arrive at every review with an auto-drafted agenda, capture the conversation, and push structured tasks directly to the CRM. Intelligent onboarding workflows compress client activation from weeks to minutes by pre-populating forms, running KYC sanctions checks, and validating documents in one fluid sequence. Together, these capabilities can liberate 10-15 advisor hours per week, time that is reinvested in deeper relationships and growth.
AI is Powering a Major Shift in Expectations
True transformation, however, depends on a disciplined data strategy. Because AI magnifies poor data just as readily as accurate data, firms must first establish a single, permissioned source of truth before deploying intelligent agentic layers. Leading wealthtech platforms achieve this by conforming to standards, embedding policy-based, fieldlevel access controls, and offering open APIs that connect effortlessly to legacy cores, portfolio systems, and reg-tech stacks, avoiding costly rip-and-replace projects. Selecting a technology partner with deep expertise in wealth-specific data models, regulations, advisor and client workflows is just as important as adopting advanced AI capabilities.
Now, technology can extend “high-touch” experiences down-market and up-market, enabling advisors to deliver advice and service to every client segment without sacrificing personalization and quality of advice.
These are Quantum Leaps for Advisors
We’re finally seeing the advisor augmentation that pundits have been predicting for years, with AI agents interacting between different systems and workflows. At the same time, true wealth management-specific operating systems are emerging—designed to improve advisor productivity, enhance client engagement, and solve the fragmented data and disjointed system problem pervasive across the industry.
Best of All, Advisors are Still in Control
Advisors are more than ready to close the chapter that saw them wearing a million different hats. The days of advisors as technologists, data scientists, administrators, and as systems engineers are, thankfully, numbered.
Technology is Finally Rebalancing the Equation
In today’s advisory landscape, high-tech solutions aren’t just enabling high-touch service, they’re showcasing and celebrating what advisors do best: building trust, deepening relationships, and guiding clients with empathy and insights. With AI handling the busy work, advisors can focus on what truly matters: being present, strategic, and human, creating resilient bonds that stretch from one generation of clients to the next.
Finally, advisors can get back to what they were meant to do—advising.