PM+™ | Private Markets Account
The first integrated private markets account.
APL | Managed Account Engine
Unlocking a New Era of Managed Accounts
APL from InvestCloud powers real-time portfolio management and trading across the full spectrum of managed accounts. Trusted to support over 10 million managed accounts, it gives firms one operating engine for model governance, trading, accounting, and reporting.
With our PM+™ solution, firms can also combine private and public assets within a single managed account, expanding modern portfolio construction with the governance and scale institutions require.
Flexible Solutions for Personalized Portfolios
Investor demand for personalization is transforming managed accounts. APL is built to meet that demand at scale, delivering:
- Configurable portfolios with overlays and investor-directed allocations
- Seamless integrations with proposal tools and tax optimizers
- Connectivity across the broader wealth technology ecosystem
Real Results
Accelerated Growth with Minimal Overhead
Discover how a leading wealth management firm achieved 5x growth in managed accounts by leveraging APL, scaling from 200k to 1M accounts with just 10% more operational support.
Centralized Portfolio Management
APL delivers a comprehensive platform that supports all managed account programs, including:
- Unified Managed Accounts (UMA) — multi-sleeve portfolios
- Separately Managed Accounts (SMA)
- Rep-as-Portfolio Manager / Rep-as-Advisor programs (RPM/A)
-
Mutual Fund Accounts (MFA) and Exchange-Traded Fund Accounts (ETFA)
Core capabilities include end-to-end model and portfolio management, automated trading and rebalancing, UMA overlay management, and pre-trade compliance, helping firms scale personalized portfolios while strengthening governance, consistency, and operational confidence.
Trading & Rebalancing
The trading and rebalancing solution within APL enables firms to operate at scale and respond quickly to market conditions in one cohesive workflow.
Capabilities include multi-custodial block trading, trade automation, rebalancing, rules-based event-driven trading, and daily exception monitoring.
Performance Reporting
Our performance reporting capabilities give clients clear, consistent insight into results across programs and portfolios. Capabilities include:
- GIPS-compliant reporting at both account and sleeve levels
- Composite reports by strategy
- Performance views by household or account with monthly and daily time-weighted metrics.
Portfolio Accounting
Our portfolio accounting capabilities help firms maintain accurate, up-to-date books across major asset types. Capabilities include:
- Tax-lot level accounting with daily pricing
- Automated corporate action processing
- Reconciliation dashboard that strengthens data integrity and operational efficiency
Billing
With APL’s billing functionality, firms can manage complex revenue streams with accuracy and transparency across managed account programs.
Features include fee computation, invoice generation and distribution, accounts receivable management, and payment tracking in one end-to-end workflow.
Who We Serve
Built for the Entire Wealth Ecosystem
From asset managers and RIAs to custodians and TAMPs, APL supports the full ecosystem of managed account operations with institutional precision and controls that stand up to scrutiny.
Financial Institutions
InvestCloud unites technology, data, and intelligence driving modern financial institutions. We help banks, broker-dealers, and wealth managers deliver connected client experiences, streamline operations, and scale with confidence.
RIAS
Scale advice without a sprawling tech stack. Connect data, automate workflows, and increase advisor capacity while delivering a more personal client experience.
Asset Managers
Protect model integrity and control distribution. Deliver updates with audit-ready precision across sponsors, custodians, and intermediaries.
TAMPs
Run multi-custody, white-label programs at scale. Govern models, streamline trading and rebalancing, and launch new programs faster.
APL gives us the scale and accuracy to grow without adding operational overhead.
$ 4
T
Managed Account Assets On System
10.8
M
Managed Accounts Supported
4.5
M
Active Models
As of March 2026
Explore More Managed Account Solutions
Experience the Future of Managed Accounts
Experience the Future of Managed Accounts
See how the InvestCloud APL platform modernizes managed account operations to deliver more scale, more precision, and better outcomes across investment programs.